Product & Customer Insights

Explores how customer spending intensity changes when adjusted for local income levels. Identifies overspending and behavioral outliers across income brackets using SQL and Tableau. Reveals which customer segments drive disproportionate or unstable spending patterns.

A Power BI case study exploring customer churn at Veridian Networks, a fictional telecom provider. Uncovers key drivers of retention, revenue loss, and actionable strategies to reduce churn.

Explored global airline review data to identify patterns in customer satisfaction across time, regions, and aircraft types. Designed a Tableau dashboard that transforms raw feedback into actionable insights.

Analyzed Fitbit user behavior over 30 days to uncover trends in sleep and activity, helping Bellabeat tailor product features and boost user engagement.