Explores how customer spending intensity changes when adjusted for local income levels. Identifies overspending and behavioral outliers across income brackets using SQL and Tableau. Reveals which customer segments drive disproportionate or unstable spending patterns.

Models a real home services company through two interactive dashboards, revealing high-margin services, seasonal demand shifts, and efficiency opportunities that inform pricing, marketing, and operational decisions.

Analyzed over 100,000 Olist marketplace orders to reveal regional sales trends, delivery performance gaps, and freight inefficiencies across Brazil, using SQL and Tableau.

Explored global airline review data to identify patterns in customer satisfaction across time, regions, and aircraft types. Designed a Tableau dashboard that transforms raw feedback into actionable insights.

Analyzed Fitbit user behavior over 30 days to uncover trends in sleep and activity, helping Bellabeat tailor product features and boost user engagement.